CHOICE is the consumer advocate that provides Australians with information and advice, free from commercial bias. CHOICE empowers consumers to engage actively in markets and make informed choices that reflect their best interests and values.
Project: Doing super better (Stage 1)
Choice worked with an external research agency to both review existing knowledge about superannuation engagement and undertake original, in-depth qualitative research with consumers.
The project focused on three consumer groups that would benefit from stronger engagement with their superannuation, leading to better financial outcomes in retirement.
- Among young adults, the aim is to find a new way to convey simple messages about account consolidation, avoiding lost super and choosing a super fund.
- Among women, the aim is to identify ways to have a compelling conversation about the impact of a career break on super and the small steps that can make a difference.
- Among pre-retirees, the aim is to find a way to increase use of digital tools that help to establish and implement realistic financial retirement goals and strategies.
After the qualitative research stage, CHOICE worked with consumers, subject matter experts and their research partner to explore the kinds of communication strategies and/or tools that could increase engagement for superannuation consumers.
Research report available here.