Project: Women Talk Money
This project published online resources www.womentalkmoney.org to help women start constructive financial conversations with their partners, and to create healthy financial relationships.
FLA funded stage 1 of this project, a detailed research project into the barriers that women face to being equal financial partners in a relationship. The research found complex and entrenched gendered barriers such as gender stereotypes, the gender pay gap impacting on power dynamics and women disengaging from financial conversations to demonstrate their love and trust. Factual financial information alone will not solve the problem.
The Women Talk Money website prepares women for financial conversations by helping them understand their own feelings about money and gender differences. It provides practical conversation scripts (using video examples) showing how to structure a financial discussion with their partner on key financial topics. The videos cover emotionally tricky issues, including what to do if your partner has a negative response. The website links to other financial information for women and is being promoted all around Australia.
A short evaluation report is available here.